advertising

We parsed through hundreds of the most-followed accounts on many platforms to narrow down the leading influencers across social media as of April 2021. Rather of searching at who has the most followers on Instagram, Twitter, or other networks, we ranked the most-followed personalities across all major platforms combined. It is true that lots of celebrities boast substantial followings across platforms, but social media has also enabled previously unknown personalities to turn YouTube or TikTok fame into veritable star power and influence. Based on attachment theory, we studied two kinds of attachments — parasocial connection and sense of belonging, both...